Tuesday, March 31, 2009
(M)Ad sense
The Hamam soap ad is really disturbing. The ad goes like this. A mom asks her daughter to buy a soap. In her hurry she forgets to tell her what soap to buy. She starts panicking and runs behind her daughter thinking about all the bad things in the world that would happen to her daughter if she got the wrong soap. That she would develop skin allergy and pimples, people will stay from her in school and she will become the object of ridicule in class and eventually lose all confidence in self. WTF? Who comes up with nasty ideas for a soap ad? It is the responsibility of the parents to make the child understand that it is ok to get pimples in the adolescent age and it is just a passing phase.It is nature's own way to say that the child is growing up. And who says Hamam can prevent all these skin problems?? It is not a even classified as a medicated soap for that matter.And the second thing is why should this ad feature a mom and daughter and not a mom and son?? Dont boys get pimples? This ad is aimed at girls/women and it will definitely spoil their minds. Women are achieving great heights and here we have this ad which says you need to look beautiful to make friends and to be recognised among your own folk.. A.T.R.O.C.I.O.U.S is all I can say. Is there a forum where we can opine our views on this??
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4 comments:
i was goin thru this site and read ur blog jus lidat,,,,
u should noe few things in the marketing field,
A cosmetic product can sell only if some gal is shown (the only soap that has guys as models is "life boy" and everyone knows how GOOD it sells)
even for a Car ad only gal models come... 90% of the gals don buy car... its only their husband or their dad who spends the real money and get them their cars... u hafta understand few marketing strategies and get along with it... in future u take an ad for lux soap with a guy as model (ham sure u ll end decreasin the sales of the lux soap in a fortnight)!!!!!!!!!!
hey thanks for accepting the comment...... i tot u wud scream at me for that comment!!!
why would I?? It is just how I felt about the whole thing.... and you are just being practical.. no hard feelings at all..
tats beta..... keep postin ur blogs... try readin mine and post ur comments
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